Newfold Digital spending $302.5 million to aquire MarkMonitor

Do you know about Newfold Digital? In business market we continuously hear about company’s merger and changes in company name. Like this news is coming from Newfold Digital. Newfold Digital, a big group of domain name registrars as well as hosting companies, decided to acquire brand protection registrar MarkMonitor. To aquire this brand from Clarivate (NYSE:CLVT), an IP service roll-up, It will pay $302.5 million cash for the business.

History of Newfold Digital

The company was founded in 1997 and is headquartered in Burlington, Massachusetts, USA. It achieved its size by acquiring a large number of smaller companies, which it continues to operate under the original brand names, while moving their IT infrastructure to India.

In 2011, Endurance was bought from Accel-KKR by Warburg Pincus and GS Capital Partners, for around $975 million. In September 2013, the company announced plans to raise $400 million in an IPO. The company announced it would list on the NASDAQ under the ticker symbol EIGI. It went public in October 2013 raising $252 million selling shares to the public at $12 each. This was below the company’s target goal of $400 million.

In a 2015 investor earnings conference call, the company reported having 4.2 million worldwide customers.

This path to increased size is similar to the path networking company Verio followed in the 1990s, using free cash flow and access to capital markets in acquiring assets to add to their corporate portfolio. The concept was to roll up small ISPs into one large ISP and achieve.economies of scale. Endurance is acquiring hosting companies domestically and internationally.

Also in November 2015, EIG acquired the assets of Ecommerce, LLC for $28 million. This acquisition included a total of 72,000 subscribers from three different hosting brands: IX Web Hosting, Cloud by IX, and Host Excellence.

Present

And now, Endurance Web Presence merged with Web.com to form a new company named Newfold Digital in 2021. Newfold Digital is a joint venture between Clearlake Capital (short-time owner of Endurance) and Siris Capital Group (owner of Web.com since 2018).  The CEO and all but one “C-level” officers from Web.com were retained after the merger, although EIG was much larger than Web.com. Web.com’s strategy, like EIG’s, was to grow through acquiring brands which they continued to operate, although they generally did not relocate the infrastructure of their acquired brands.

Companies Structure

Newfold Digital becoming one of the Internet’s largest Web hosting providers, the company was structured differently from other large hosting companies such as Rackspace, GoDaddy, or 1&1 Ionos. The company has grown its hosting and related business through numerous acquisitions.

Subsidary Brands of Newfold

The Newfold has owned and operated numerous hosting businesses, with shared support information and support agents. A list of subsidiaries and brands owned by Newfold includes:

  • Bluehost
  • HostGator
  • Domain. Com
  • Domain Host
  • Just Host
  • Panthur
  • BigRock
  • Register.com
  • Web.com
  • Crazydomains.com
  • Sitebeat
  • ResellerClub
  • NameJet
  • BuyDomains
  • SnapNames
  • LogicBoxes
  • iPage
  • Vodien

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