Branding is quite essential to any business, it helps consumers to relate to your product. It also allows businesses to establish a standard and improve their brand value. Branding also helps businesses to communicate with their customers and create awareness for their product. It can also help your business to gain a competitive edge over the competition.
What Is a Brand?
Branding is a combination of many things, not just the tagline or the colour combination. It represents a commitment to delivering quality products without any compromise.
Initially, when you start selling a product the quality of your product is excellent, but over a period of time, it might reduce. There can be several reasons for that happening, perhaps your supplier has changed, or you are selling lower quality goods at a higher price for profit. The fact is that you are no longer keeping up with your commitment to selling high-quality products.
In the long run, it can have devastating effects on your brand value. Reducing the standard of your product can also affect your brand’s image in the market. Therefore it is of utmost importance to maintain a certain level of standard and constantly improve it.
In this article, we are going to emphasise on 5 things that you should keep in mind when you’re trying to build your brand image in the market.
Get a Tagline
Taglines can have an everlasting effect on the minds of your consumers and make your brand unforgettable. Taglines should be short and simple and should put your point across quite clearly. If a tagline is difficult to remember it can fade away from the memories of the consumers pretty soon. The tagline of Adidas is “impossible is nothing” it immediately reminds you of the brand and its core values.
Build a Brand Voice
Brand voice is a term that refers to communicating your brand values to your customers. It is an integral part of your interaction and communication with the customers. It helps to create a mental picture of your brand in the minds of your customers.
Create a Brand Identity
Choosing the right colours and logo are key factors in building your brand image. You should remember that they are going to be there for as long as your brand exists.
Here are a few tips
- Your logo should inculcate the colours of your brand into your logo.
- Make sure that your website is in synchronization with your brand logo and colours.
- Your logo should also be included in all your emails, and social media platforms.
- This will help create brand awareness amongst the consumers.
Implement Branding Guidelines
All your business-related communication should inculcate the logo, fonts and colour of your brand. All your social media channels should also incorporate your brand logo, as well as your emails and advertising.
You should never deviate from this practice and the best way to avoid errors is to implement branding guidelines. This way you can ensure that there are no inconsistencies between your brand image and communication with the consumers.
Never Compromise
In the end, what matters the most is that you never compromise with the quality of your brand and deliver high-quality products without any compromise. Quality plays an essential role in creating brand value and brand image in the market.
Branding is a demanding task and takes a lot of brainstorming and developing different strategies. However, once you implement branding guidelines you can avoid any discrepancies and continue further improvements.
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Ashok Arora is CEO and Founder of eWebGuru a leading web hosting company of India. He is a tech enthusiast with more than 25 years of experience in Internet and Technology.
Ashok is Master in Electronics from a leading Indian university.
Ashok loves to write on cloud, servers, datacenter, virtualisation technology.
