Due to the spread of the Coronavirus, people have changed their approach towards networking. Especially the business sector that heavily relied upon meetings, conventions, and seminars.
The world is facing a pandemic that will certainly change life as we know it. In order to cope with the current situation, we will have to innovate and improvise and find new ways to communicate.
In this article, we will discuss how businesses can use various other means to get in touch with their clients and create brand awareness.
How To Start Networking?
Since most of the people are sitting at home idle due to the pandemic. It is the best time to get in touch with your old clients. They will be more than happy to discuss business to keep themselves busy at home. Select any video conferencing application and contact your clients, whom you would have normally met to talk shop. You will be surprised how many people you will be able to communicate with and that too with great ease and comfort.
Try to be more compassionate and express your concerns over their well being and that of their families. If they are willing and show interest then you can go on and discuss business as usual with them. You can pitch new ideas or try to sell your products and discuss pricing and other aspects as well.
Dress- your attire should be semi-casual. Being professional doesn’t usually mean wearing a suit and a tie.
Location- make sure that you pick a clean spot in your house or you can also opt for the virtual background using applications such as Zoom. However, we will recommend using a real background instead of a virtual one.
Camera placement– laptop placement is also very crucial, make sure it’s not too high nor too low. Your face and shoulders should be visible to the audience. Also, try to check what you look like in the camera before going live.
Make sure you are using non-verbal gestures as you would in a normal conversation. Try not to move around a lot as it might make the image a bit blurry.
Zoom:
During the crisis, people have used zoom application more than ever before. It’s easy to use and it also includes attractive features such as adding a virtual background and you can also do video conferencing with up to 100 users. New users can also access the training manual to learn how to use the application easily.
Google Hangout
Google hangout is a free application included in the G-suite. It is easy to use just like Zoom and you can use it on both your computer or your mobile device. Google has also allowed free access to another application Hangout meet in light of the current situation. This includes several features such as up to 250 participants per call, live streaming for 100,00 viewers per domain as well the option to record meetings onto the google drive.
Networking Platforms
Meetup– it was created to provide like-minded people a platform to interact. If you have not created an account yet, we would suggest now is the right time. There are countless possibilities for you to meet your next big client on Meetup.
LinkedIn- is another powerful tool that can be used to share ideas and communicate with people of common interest. You can communicate through messages or phone calls. It is a nice platform to showcase your skills and attract new clients.
Twitter- is one more highly effective tool when it comes to creating brand awareness. Using hashtags you can generate quite a following among people using the platform. In the end, it completely depends upon your enthusiasm and passion. You will always find ways to communicate with people as long as you have the desire and the willingness to go the extra mile. Hopefully, this blog might have helped you out in planning your strategy to attract clients for your business.
If you need further assistance do get in touch with our experts at Ewebguru, we will be glad to help you out.
Ashok Arora is CEO and Founder of eWebGuru a leading web hosting company of India. He is a tech enthusiast with more than 25 years of experience in Internet and Technology.
Ashok is Master in Electronics from a leading Indian university.
Ashok loves to write on cloud, servers, datacenter, virtualisation technology.
